What are the key considerations in branding exercise

What are the key considerations in branding exercise Brands can be defined as the promises that consumers believe in. In general, brand is an image that makes its way into consumers mind to influence how they think and buy. It is based on the promise of the products to the consumers. A brand, in essence, is related to the promise you are going to deliver to the consumers about the products and the benefits after using or purchasing the products. (Keller, 1993) A lot of people have misunderstanding towards concept of brand. They thought changing the logo and company are the complete set of brand exercise. Branding isnt a veneer that you slap on (usually in the form of a new logo) to mask or transform a product offering. Treating branding like some skin-deep solution to your businesss problems is like putting lipstick on a pig: People see through the makeup, no matter how thick the application. According to Aaker, and Keller (1990), branding has to go all the way to the core of everyone and the identity for all. Before starting doing any brand exercise, there are some mindset preparation needs to be established. First when you start building your brand, you must let the whole world to believe and confident towards your promise on your products. The product promises should be unique and represent the values of the products to be delivered to the customers. The promises you have made, should be delivered to your consumers at the same pace in term of name, logo, message and the company name. The consistency of the brand is important especially when doing publicity, advertisements or even maintaining customer relationship. After building up the brand, brand maintenance is very important. (Muniz and OGuinn, 2001). We must reinforce the brand promise. We must have self evaluation on the brand consistency with the message that we hope to deliver. If the brand does not show consistency, you tend to spoil your brand and put your brand at risk because consumer would think that you are breaking your pr omise to deliver the message to the consumers. No branding exercise is going to success if you are rushing for building up the brand. When building up a brand, we must always focus, persistence and put passion into it. Besides, branding exercise needs high investment. The higher the risk, the higher the return. The return on investment for brand exercise is huge because you will increase the involvement of market share at long run. Remember, you would not be able to see the results of branding at short time. Hence, building up branding exercise of a product or company follows the principle of Rome is not built in one day! Time, effort are the success key for building a brand. Brands create consumer trust and emotional attachments. For example, when we think of a convenient store, we will definitely think of 7-11. Why? This can be explained that the store has created the trust and emotional attachments among us. Branding exercise enhances customer loyalty and help the organization to win through even when they are having price war or having new competitors in the market. In consumer behaviour studies, brand actually a perception neurologically. For example, you are able to identify a logo because you believe how and what the logo represents. For example, Coffee Bean sells coffee. It stands for daily respiration. Remember, the brand lives in consumer minds, so branding is the process of development consumer beliefs and perception that are accurate and in alignment with what you want your brand to be. Key Considerations in Branding Exercise There is several keys consideration in branding exercise. It can be described through the diagram when taking action of brand exercise. The first key of consideration is the product definition. According to Balmer (1995) you can actually brand anything that wish to such as services, products, organisation, even people. Complete understanding of the product you would like to brand is the first consideration to be taken into account. The second consideration is the positioning of products. During positioning, we have to find out the is found in the consumers mind. Hence, the positioning should be unique, meaningful, and available spot in the marketplace. The uniqueness of the product that enables the product to stand out from the market is essential to understand your own product before taking the decision to brand the product. Next, the promise is the important element in branding exercise. In fact, the promise delivers by the product is the fundamental of the message to be delivered to the consumers. This promise shows what the product can deliver or how the product does helps the consumer. The key promises actually create the interest among consumers and credibility of the products. Most of the brand consultant would start the branding exercise by giving a fantastic name, creating a nice logo and launch the product to the market place with nice and beautiful packaging. (Keller, 2003). Persistence plays important role in branding. It is the important key consideration during branding. This is the point in the branding cycle where too many brands lose steam. After brands are launched, brand owners often get tired of their own looks and messages and begin to improvise with new looks, new messages, and even new brand personalities and promises. Just when consistency is most necessary in order to gain clarity and confidence in the marketplace, brands that lack persistence go off track. The persistence of the brand can be evaluated through perception analysis. In a consumers mind which is where brands live and thrive a brand is a set of beliefs about what a company offers, promises, and stands for. Great brands continually monitor brand per ­ceptions to see that theyre in alignment with the brand owners aspira ­tions and in synch with consumer wants and needs. Based on the results of perception analysis, brand owners begin their loop around the branding cycle again, this time adjusting their products, fine-tuning their positioning statements, strengthening their promises, updating their presentations, rewriting their brand management rules, and once again monitoring perceptions in order to guide ongoing brand realignments and revitalizations. 2. Never in my life did I think that any of my traditional dishes.. that I cured in my backyard would one day appear in store say Tescos partner Khun Kanungnit. Explain the key benefits of branding and how does branding change the way Tescos partner Khun Kanungnit operate his business? Key Benefit of Branding Most businessmen have the dilemma the statement, To Brand or Not to Brand. The consideration involved of the return on investment (ROI) worth for the value. However, the concept of branding brings more advantages to the business. First, the brands unlock profitability. Doing business in this competitive world creates problems to the new comers. All businesses are focusing on different areas and they are competing with each other. Product differentiation, provide a better service become the competitive key for all business. According to Berry (2000), consumers now are smart to do comparison on the price, quality of the products. Brands provide the platform for the product and business to venture into strategic advantage environment. Second, brands prompt consumer selection. The buying process now has changed. Traditional purchasing behaviour focus on direct selling and also face to face communication. Now, with advancement with internet and wireless connection, people can even use hand phone or ipad to purchase. The change of the buying behaviour breaks the geographic limitation. The boundless marketplace creates more challenge to the business and creates the needs of branding to the businesses. Third brands build name awareness. According to Theory Reasoned and Action (TRA) model awareness is the fundamental of purchase behaviour. Creating a brand can be enhanced through logo trademark registration. According to Ha (1998), there are nearly 99% of the words found in the English dictionary has been registered as the domain name to be used as the marketing strategy. Some of the names even are put as the trademark. Now, a lot of new business created words is not found in the dictionary to be used as their business. Those invented names have strong and diligent word so they create consumer awareness, recall, and meaning. Forth, Park, Jaworski and Maclnnis (1986) reported the brands increase the odds of business survival. When analysing product life cycle, we understand that boost up a product is essential in order to avoid the product reaches saturated stage. Brand helps to break through this barrier. With this strategy, products would continue to survive without having strike by the sinking of consumer awareness, understanding, and preference In fact, brands do not only brings advantages in financial prospective but it also creates non financial benefits such as customer loyalty, words of month marketing strategy and others. Even branding exercise needs high investment but the outcome of successful branding exercise would create unlimited benefit to the products and also organisation in the long run. Change of business operation due to branding There are several changes that were done by Tesco in Thailand in order to win the local market. The following strategies are implemented: Continue to develop market of quality Thai products so that every customer can discover, use the goods that are made for Thailand citizen. Involve in local participation Surin Limited partnership. Continue to maintain quality, cleanliness and general statements of products Continue to work hard to find useful information, and constantly getting advice from Tesco Britain to provide the best service to the consumers Provide strategic differentiation in term of service and product to the consumers. During implementing branding exercise, Tesco in Thailand continue to develop market of quality Thai products so that every customer can discover, use the goods that are made for Thailand citizen. All products that are displayed in Tesco Thailand have undergone product quality assessment. During quality assessment, health, food safety, varieties issues are taken care to ensure customer satisfaction. Besides, marketing research is conducted from time to time in order to know the needs of the consumers in term of price strategy, product range in order to satisfy the customers. The center wants to brand them as the one stop center that the customers can find everything in there. Hence, Tesco Thailand tries to fulfill the quality not only products but also the service. Tesco in Thailand involve in local participation Surin Limited partnership. When implementing branding exercise, culture issues are essential to determine the success in a local market. Internationalization is important when penetrating in new countries (Welch, 1988). Tesco Britain can be successful in their home country, but they have to based on local culture on the concept of do and dont in management so that would not offense local people. For example, certain words can be used in Britain in the advertisement. However, the same words can be offensive in local market. The cultural issue consideration can be achieved with local participation Surin Limited partnership. Tesco in Thailand brand themselves as the quality, cleanliness and general statements of products. They continue to maintain this concept the give comfortable feeling to the consumers. As in ISO 9002 of Tesco, washrooms need to be cleaned every two hours to ensure the cleanliness. (Smith and Sparks, 2004). Besides, the expired date of the products is checked by the stock keepers every month so that the product quality is maintained. Not only that, Tesco works together with local farmers to supply the fresh food, meat and meat to them. This exercise in fact becomes the branding identity for Tesco with the tagline, Fresh vegetable everyday. In order to maximize satisfaction level of customers, Khun Thanyapat always continue to work hard to find useful information, and constantly getting advice from Tesco Britain to provide the best service to the consumers. Thailand has move to knowledge society. Product information is important to ensure customers satisfaction. Leaflets are put on the entrance of the Tesco so the consumer are awared of the product range and also this increase the decision making process of consumers. Hence, this strategy improves and encourages purchase behaviour among consumers. Provide strategic differentiation in term of service and product to the consumers. Tesco Thailand brings all the products into the store. Besides, the center can be an entertainment center for children, shopping gallery for housewife. A business center for businessman and also the family gathering center also. In term of entertainment center for children, they have playground and game center for the children to have joy and fun there. Children would love to visit the place because they are place for them to do some activities. In term of housewives, they can buy groceries, fresh vegetables, meat and others to fulfill the needs of the family. The housewives do not need to travel to grocery to buy a broom and travel to wet market to buy a fish and even to dry market to buy onion. Now, Tesco Thailand gathers all the products according to the household needs. Not only there, bank services are available to help businessman to do their work while their wife are shopping. Besides, these facilities encourage shoppers to buy more because they can withdraw money anytime when they shop. 3. How does Tesco differentiate its brand from the competitors and build brand-loyalty among the consumers in Thailand? After analyzing the case study of Tesco, I have generally identified the brand strength of Tesco Thailand are: Customer Relationship management Commitment to quality Global-local adaptation Breadth of product Service offering Target market strategy. Customer Relationship Management Customer Relationship Management (CRM) is a business strategy that aims to understand, anticipate and manage the needs of an organisations current and potential customers (Reinartz, Krafft, Hoyer, 2004). It is a comprehensive approach which provides seamless integration of every area of business that touches the customer- namely marketing, sales, customer services and field support through the integration of people, process and technology It is a shift from traditional marketing as it focuses on the retention of customers in addition to the acquisition of new customers. The expression Customer Relationship Management (CRM) is becoming standard terminology, replacing what is widely perceived to be a misleadingly narrow term, relationship marketing (RM) Tesco Thailand focuses on customer relationship management. They believe that customer satisfaction is the first priority to be set by the organization. Tesco Thailand builds the customer relationship with the consumers. According to research, a lot of consumer purchases a product not because they need the products but it is due to the emotional needs. (Morris, 1998). In relationship management, Tesco wants their clients to achieve highest customer satisfaction. They differentiate themselves by providing the return product policy when they do not feel satisfy with the products. Generally, when a customer satisfies with the products or services, they would tend to repurchase or revisit the store again. Besides, Tesco Thailand understands that it is cheaper to retain the current customers rather than making promotion and advertisements to recruit new customers. Tesco Thailand always put clients as the top priority in all purchasing process. With this policy, the customers would feel more secure to purchase and shop in the shop. Besides, Tesco provides membership for the customers. The clients can accumulate points when shopping in Tesco Thailand. The points can be used to redeem vouchers or products from Tesco. Besides, the members would receive updates of promotion from time to time. These strategies promote the relationship with the customers and this lead to the customer loyalty and brand identity among customers. Not only membership, Tesco Thailand provides exclusive discount for members. Members day are conducted yearly only for members. During the members day, members are given opportunity to shop with higher discount. Each member can only bring a friend to shop on the day. This strategy improves customer relationship and made the Tesco membership to be more exclusive. (Shaffer, 1991). Commitment to Quality Product quality is customers overall evaluation of the excellence of the performance of the good or service. Kellers (1993) 7 basic dimensions of quality Performance Employee Interactions Reliability Durability Timeliness and convenience Aesthetics Brand Equity Tesco Thailand cares of the product quality. They understand price is a factor of decision making but the quality of products is the key element that sustain the customers to stay and can be converted as the customer loyalty in the future. Besides, there is a strong relationship between quality products and customer satisfaction. High customer satisfaction promotes customer loyalty in a long run. As the implementation strategy, Tesco Thailand always maintains the product quality by doing stock check to keep track on the freshness of the products. Besides, Tesco has a computerized system to evaluate the expired date for the products. This strategy maintains the quality of the products. Global-local Adaptation Global-local adaptation is used by the Tesco Thailand to win the market. Manager from Tesco Britain can be familiar with retail business but localization is important based on the culture and taboo. Products that are sold in large quantity in Britain might not be able to win the heart of the local community. As the result, Tesco Thailand takes initiative to set up a production unit (local company Surin Limited Partnership) that has no negative association with quality, premium products. With this strategy, Tesco Thailand actually undergoes internationalization and localization to achieve the support from the local community. Some products sold in Tesco Thailand are only being found in Thailand but you would never find it in the Tesco internationally. These products are specially design for the local community. Salty fish is the best example, Thailand community likes the product and they want to buy it from Tesco Thailand. However, the product might not be accepted by Britain community. The integration of local culture is taken care when providing service to the local community. Not only that, Tesco Thailand employs only local staffs. The managers and CEO are local community. With local management team, they would able to plan effectively. For example, for advertisement and promotion program, the local marketing manager would be able to know the culture in Thailand. The preference of the consumers is identified. The words choice, colours and models used in the advertisement can be localized to increase the acceptance of the local community. Hence, Global-local adaptation in term of staffs is an essential factor to be taken care off. Breadth of product Depth of product line can be defined as the variety of products that are carried by any retails shows such as cloths, electrical products, food, furniture and others. . The breadth of the product is important to ensure Tesco Thailand success in differentiating themselves and to create customer loyalty. As review in the case study, Tesco Thailand can be an entertainment center for children, shopping gallery for housewife. A business center for businessman and also the family gathering center also. In term of entertainment center for children, they have playground and game center for the children to have joy and fun there. Children would love to visit the place because they are place for them to do some activities. In term of housewives, they can buy groceries, fresh vegetables, meat and others to fulfill the needs of the family. The housewives do not need to travel to grocery to buy a broom and travel to wet market to buy a fish and even to dry market to buy onion. Now, Tesco Thailand gathers all the products according to the household needs. Not only there, bank services are available to help businessman to do their work while their wife are shopping. Besides, these facilities encourage shoppers to buy more because they can withdraw money anytime when they shop. With the breath of products, customers satisfaction level increases and this builds the customer loyalty in the long run. Service offering Tesco Thailand has undergone market and product development strategies to provide a better service to the consumer. Tesco has used the Internet to extend its market into new product markets, such as financial services, white goods and DVD rentals. While these are promoted through the store, the web provides a wider choice of products, more detailed information about products and a method of purchase. The internet can also support entry into new geographical markets. New revenue sources are available through extending the product range online as explained above, and also with new digital revenue streams such as those for music downloads and e-Diets. Tesco also supports advertising on its site of related product such as financial services. Differentiation through Target market strategy. Tesco.com has a broad market of customer types, so it is less relevant for them to use online to selectively target these with communications. However, the article explains how Tesco has used the web and e-mail to target more closely through targeting different lifecycle groups these are customers who are grouped according to their level of adoption of online service. Tesco also uses the web to target specific requirements such as Diets and Financial Services through search engine marketing. Not only this, Tesco offers some unique online promotions and lower online prices for select products such as financial services which could attract a percentage discount when purchased online. It appears not to use the service elements of the mix for positioning beyond the slogan You Shop, We Drop. But attention has been paid to improving the customer experience through usability activities and reduction of download times. Conclusion Strong brands never happen by accident. Yet only 53% of firms say they have a long term brand strategy in place. A brand strategy is simply a plan for developing a coherent brand. It provides the means for systematically creating differentiation and consumer appeal by empowering better brand decisions across the organization. An effective brand strategy influences the total operation of a business to ensure consistent brand experiences for the customer. Tesco Thailand has become a successful story of branding that can be learnt by everyone. Differentiation and innovation are important to sustain the success of the brand. Reaching the heart by creating memory and customer loyalty is the final destination for all branding exercise.

Capacity utilization Essay

?Detailed in the Indalex Ltd. case analysis, current production is stretched to the limit, creating a capacity constraint to meet future forecasted demand; hindering the firms objective of a real growth rate of ten percent annually. The issue of deciding on a capacity expansion plan, given uncertainty about near term economic projections was presented. Indalex concentrates on a competitive priority of service quality, where flexibility and quality are more of a priority than price. This is described in the case study where past and current success of Indalex is attributed to their competitive strategy being strictly based on three words: service, service, service. Indalex set out with the objective of offering a seven-day service, along with offering highly qualified assistance in designing selection for their customers. Valuing service quality, Indalex manages a close working relationship with their customers, such as responding to needs even under short notice, demonstrating how Indalex understands their factories are an integral part of their customers’ factories. I feel that maintaining reputation along with meeting the growing demand of their existing customers is crucial to the service quality strategy of Indalex. In making a decision for the capacity expansion plan, an emphasis on insuring customer satisfaction and retention is of top priority. Given the options of either increasing capacity of their extrusion process, increasing anodizing capacity, building a recycling plant to reprocess scrap aluminum, or increase capacity of both the extrusion and anodizing process; a decision had to be made on which of the options should be done first, in order for the new piece of equipment to be available by the beginning of 1979. In regards to flexibility and quality, the option to either increase capacity of the extrusion, increase capacity of anodizing, or increasing capacity of both operations together; offers machine flexibility. Having excess capacity would allow Indalex to better manage complex orders, ultimately providing an advantage towards their focused service strategy. With the option of building a recycling plant, it would enable more process flexibility and better inventory management. However, this option would generate higher inventory holding costs, creating excess inventory of over a million dollars. Along with requiring new employees with specialized skillsets, the options of adding a recycling plant won’t solve the problem of increasing demand of customer. Anodizing requires the plant to run at full capacity in order to be efficient, along with costly pollution control measures that would have to be taken. When looking into customer satisfaction and retention, customers will only be retained if Indalex increases capacity. When looking into capacity constraints, the extrusion process is the first area that I feel capacity constraints should be removed. With anodizing, the case details that much of the demand is a result from construction related work. If there were a decrease in this area, anodizing operations would be effected. Unlike the extrusion process that allows Indalex to â€Å"buy demand† by offering a low bid for high volume orders if needed, anodizing operations are much more limited in sourcing a demand. Therefore, I would chose the option of increasing capacity of the extrusion plant; which is the best option to align Indalex with their ten percent growth objective, along with offering feasibility of meeting an increase in demand, with flexibility and quality of their service. This expansion will require more employees to be hired, which will also reduce the amount of overtime that is currently required. The risk associated with increasing capacity of the extrusion plant is the idea of the U. K. ’s economy not growing as rapid as predicted, leaving the question of what Indalex would do with the new press if it couldn’t be filled naturally with demand.

Morality And Its Impact On Religion - 2185 Words

I will argue for the view that Morality does depend on religion due to the following: God s existence, the divine theory, commandments, beliefs and etc. From bibles and scriptures has stated that without God we wouldn t follow from what s right and wrong beliefs. Taking such actions to commit and follow and that s how we would know and develop our moral behavior. In a philosophic term, of morality is the attempt to achieve a systematic understanding of the nature of morality and what it requires of us- in Socrates’ words, of â€Å"how we ought to live,† and why. Morality is given in a perspective of minimum conception, in other words, universability, as to something is being proposed to be followed by everyone throughout the entire universe. Since God, is known for the creator of the universe, creating rules to follow, and he s the divine person who is always morally right and morally better. We re supposed to be influenced to do good, and not bad because if we commit bad actions that would be known as, sins then, therefore, we wouldn t go to heaven. Therefore, there s an argument based upon God s existence that would lead morality to whether or not it would depend on religion apparently in an ethical perspective. But, research has shown, as stated, based on evidence of the book called, C. S. Lewis s Mere Christianity (1952), Favor religious arguments for morality rather than moral arguments for religious belief, but if someone believes that morality is in some wayShow MoreRelated The Impact of Morality, Religion, and Law Upon Advertising Essay examples5091 Words   |  21 PagesThe Impact of Morality, Religion, and Law Upon Advertising Religion and other value systems are certainly crucial in defining and sanctioning sex and decency. Moslem countries tend to frown upon all kinds of salacious displays and even indirect sexual references. Similar Christian standards operate in such countries as Ireland, South Africa, Mexico, and the Philippines. Other cultures may be considered rather tolerant in sexual matters (for example, French commercials on public television readilyRead MoreReligion, Morality, And Atheism1734 Words   |  7 Pagesmany Americans may be unaware that events similar to Christianity’s counter-reformation are more of a current reality with other religions in other countries. As of February 2012, an Indonesian man, Alexander Aan, is serving 5 years in prison for a single Facebook post: â€Å"God doesn’t exist.† An event like this should certainly cause us to question our thoughts on religion and how much good it actually does. While some studies show that â€Å"religious peopl e†¦ donate more money to charities including non-religiousRead MoreThe Morality Police As A Part Of Religion908 Words   |  4 PagesBrasch, Walter. The Morality Police. Moderate Voice, 24 Mar. 2015, p. 10. EBSCOhost, search.ebscohost.com/login.aspx?direct=truedb=pwhAN=101765229site=pov-live. This mentions how Islamic religious police, also known as â€Å"Morality Police† they enforce women to wear headscarves and black dresses in public. This helps with the viewpoint of how religion does impact and is a part of religion. But also viewing different religions and how their morals are tied to their religions so tightly. BRENDARead More The Separation of Church and State in America Should NOT Be Absolute 949 Words   |  4 PagesReligion is the most influential factor in human society. It is the core of our existence and has become a way of life in all cultures. The impact religion has had on the United States is overwhelming. This country was founded on the principle of Christianity. Thomas Jefferson drafted the Declaration of Independence, and James Madison articulated our countries constitution with the belief that the Christian faith would establish and govern this great society. Merriam-Websters online dictionaryRead MoreDebate On Morality With And Without God1046 Words   |  5 PagesM. SURBER BCOR STEP II: PAPER OUTLINE Topic of debate: Morality with/without God I. Introduction: a. Throughout my life I have been involved in a dynamic battle that always comes back to one question: Is there such a thing as â€Å"God†? I have been raised up in a pretty much non-practicing Christian home. Growing up in this type of lifestyle I have encountered a multitude of different belief systems that were either Secular or Christian-like. But with this debate of if God is real or not, I have comeRead MoreMorality, Religion, And Morality1103 Words   |  5 Pagesuse religion as a guide to what is morally right or wrong in society. They have the perception that morality is impossible without a belief in a higher power or that religion and morality cannot be separate. On the other hand, there are also many people who believe that the only real basis for morality should be separate from a belief in a god and from religion itself. So does society really need to believe in a higher power to have morals? The answer is no for a few simple reasons. Morality is notRead MoreNie tzsche: Human, All Too Human973 Words   |  4 Pageshad one of the greatest and most profound impacts on philosophy and modern thought. Nietzsche was one of the first existentialism thinkers who coined the phrase â€Å"God is dead.† In other words, Nietzsche realized that all human beings wrestled with certain difficulties and existentialist in life that is all apart of being human. Many of Nietzsche’s work was determining and distinguishing the desire to know the struggles of life anywhere from ideas, religion, species, science, thought, and many moreRead MoreEthical Considerations in Dealing with Changes in the Healthcare System929 Words   |  4 Pagesissue of morality and religion to the elucidation of the life prolonging advancements in healthcare. One argument against legalization of physician-assisted suicide is the dispute of the ethicality of the issue. Many people believe that that physician-assisted suicide goes against morality based traditional norms t hat have been practiced for many generations. Religion plays a major role in opposition of physician-assisted suicide. A statement to support the explanation of how religion affects people’sRead MoreIs Religion Become An Outdated Policy?1614 Words   |  7 Pages Religion is the guiding force of human morality and through many centuries it has shaped our perspective of the world and each other. While religion and faith have had a substantial impact on their communities in a spiritual way it has also helped to construct our modern society. The question is has religion become an outdated policy means, and has our society grown past the need for the moral compass that faith provides us? Today religion might be dividing us more than ever before, political partiesRead MoreThe relationship between morality and religiosity978 Words   |  4 PagesReligiosity and morality stood out because it is a controversial topic that is compelling to learn about. Everyday life can be affected by these two factors in a positive or negative light. People do not usually think about the morals they obtain and where their morals came from. Researching this topic and understanding the relationship between these two issues will provide a better, clearer view of how p eople respond in different situations. The relationship between religiosity and morality are contingent

The Effects Of Global Warming On The Environment - 993 Words

Global warming is part of earth. This meaning the air and the way the fossil fuels come into play. I want to start out talking about fossil fuels. Fossil fuels are non-renewable resources. They can take up to thousands of years to produce. This is why they are non-renewable because it takes so long to make more. These fossil fuels are used to make gas and oil for people to drive their cars and oil for these big plants. The way that they are found is by digging deep in the ground and finding these resources. The main thing to know is that when they run out it may be years and years to produce more. Fossil fuels are very important in this economy. They effect climate change by burning them they are polluting the air when they are burning and it effects the climate change. Global warming take a big part on how the weather is affected. When burning these fossil fuels is affects the air releasing c20 and causing it to get hotter and that changes the weather. The earth is not supposed to consume so much c20 that it’s getting to the point where there is too much and it’s making us and earth hotter and causing so many pollutants. Global warming that is causing extreme weather changes has in the way of forest fires, heat waves and severe tropical storms throughout the world. It is important that we realize that it’s very important to keep up with the weather changing events that could possibly affect us. Global warming and the effects later in lifeShow MoreRelatedGlobal Warming And Its Effect On The Global Environment1144 Words   |  5 PagesGlobal warming has emerged as one of the most serious concerns for scientists and environmentalists in the 21st century. This is based on the negative impact of global warming, which is not limited to deforestation, drastic variations in climate, decline in output of global agricultural industry, degradation of ice sheets in Antarctic, decrease in ocean productivity, rise in sea le vels, and increase in tornadoes, hurricanes and floods. The primary reason for global warming has been identified asRead MoreThe Effects Of Global Warming On The Environment977 Words   |  4 PagesThe Effects of Global Warming Introduction Global warming has been discussion for many years, but has, in the last decade or two been at the forefront of attention. The enormous effects and potential risks on humanity that can result from rise in global temperatures and the environment must be addressed, because the earth after all is finite. â€Å"Globalization refers to the rise of average temperature of oceans and earth’s atmosphere. Since the beginning of the 20th century, the earth’s average surfaceRead MoreThe Effects Of Global Warming On The Environment1224 Words   |  5 PagesGlobal warming continues to be a huge concern affecting the environment, people and the world. If action to stop this phenomenon is not taken immediately by the global community, the consequences will certainly be catastrophic. Already, some of the consequences of global warming are being felt globally. The frequency and intensity of tropical storms has increased as a result of global warming. Global temperatures continue to rise at rapid and unprecedented rates. According to scientific researchRead MoreGlobal Warming And Its Effect On The Environment1311 Words   |  6 PagesIntroduction Global warming refers to an incremental in earth’s temperature. Some believes this is occurring naturally but the prevailing view attributes climate change to the greenhouse effect. The greenhouse effect refers to the warming resulting from certain gases such as carbon dioxide in Earth s atmosphere trapping heat. These gases traps heat but let light in, similarly to the glass walls of a greenhouse. The general belief is that mankind are chiefly responsible for global warming becauseRead MoreThe Effects Of Global Warming On The Environment1549 Words   |  7 PagesGlobal warming is an increasing in average global temperatures across the planet. This is due to the rising temperatures on the continent. Temperatures continue to rise yearly causing global warming. The greenhouse effect is sun light radiation being driven back to the earth. When solar energy is released into the atmosphere, there is an effect of bouncing back. Solar radiation is bounced back into the atmosphere causing the temperature of the earth to remain steady. However, over time greenhouseRead MoreGlobal Warming And Its Effects On The Environment Essay1516 Words   |  7 PagesSome people say global warming is caused by human activity, others say global warming doesn’t even exist. Some people claim that the climate is changing for the worse. They believe that humans are the primary cause of these changes, especially the increase in temperature, caused by the burning of fossil fuels. They believe that the temperature changes are causing glaciers to melt. They claim that the melting of ice masses leads to a higher sea level and worsening conditions for Arctic animals, asRead MoreThe Effects Of Global Warming On The Environment1175 Words   |  5 PagesGlobal warming, according to the United States Environmental Protection Agency, â€Å"refers to the recent and ongoing rise in global average temperature near Earth s surface.† Effects of human influence on the environment has long been a cause of concern regarding the disturbance of the â€Å"natural order.† Although a cycle which results in the periodic increase and decrease of the average global temperature has long been known to exist, due to new data suggesting the substantial and relatively r ecentRead MoreThe Effects Of Global Warming On The Environment1453 Words   |  6 PagesHuman impact such as industrialization, livestock farming and the increase in recent population have all caused serious environmental impacts that have let to dramatic global climate change. â€Å"Scientists generally agree that the globe has warmed over the past 40 years, due largely to human activities that raise carbon-dioxide levels in the atmosphere† (Clemet). Greenhouse gasses have always existed, but not to the extent that they do in today’s world; they are causing a dramatic change in climateRead MoreGlobal Warming And Its Effects On The Environment928 Words   |  4 Pagesâ€Å"Global Warming†-The Biggest Scam of Modern Times Global warming is the steady increase in the Earth’s average surface temperature. There are two sides of this story. Some people believe that global warming is caused by the natural components in the environment and not man-made production of carbon dioxide, while the others believe that it is caused by man-made production of carbon dioxide and not by natural components in the environment. Global warming is due to the increased level in temperatureRead MoreGlobal Warming And Its Effects On The Environment999 Words   |  4 Pagesâ€Å"Global Warming†-TheBiggest Scam of Modern Times Global warming is the steady increase in the Earth’s average surface temperature. There are two sides of this story. Some people believe that global warming is caused by natural components in the environment and not man-made production of carbon dioxide, while the others believe that it is caused by man-made production of carbon dioxide and not by natural components in the environment. Global warming is due to the increased level in temperature of